TatIANA FarfAn
CREATIVE DIRECTOR / CW
I was born into a family that cherished creativity, so it was easy to find my passion. For over 10 years, I keep the love for making things happen. I love the creative process handled by strategy, data, social listening, and tools that make it more interesting how we engage audiences. From a very important pitch to a tiny logo sticker, I recognize the importance of every project. I enjoy sharing my knowledge with growing copywriters, designers and co-workers. Making clients part of the team and making creatives fall in love with brands is how I found to take out the best of us every day.
MY Experience
2021- currently
Scotiabank-Lighthouse
Creative Head
I lead a fantastic diverse team of talented creative directos Art directors and copywriters to create communication for Scotiabank's brands in Canada and Latin America.
2016-2021
Geometry Global
Creative Chief Officer
I joined the world of experiential marketing and enjoyed understanding shopper and consumer behaviors through all their Journeys. Onmichannel, Shopper Marketing, Brand activations and toolkits became my team's best friends.
2011-2016
McCann
Regional Creative Chief Officer
I moved to the Republic of Panama to lead the Central America Creative Team for Nestlé and other important brands in the region. A big challenge with outstanding results in Festival Caribe, Latam Media
Awards and also JcDecaux way to Cannes where Nestlé won the most creative OOH campaign of 2014.
2015
One Child One story
Founder
With my sister we created our personalized children's books company. We write customized stories to help kids overcome their fears and highlight their virtues. Inspired in their pictures we also create their own characters. Companies and foundations trust in us too for writing books about different topics such as new cars technologies, Ecology. Danger in migration and Evolution of the cities, among other interesting briefs.
2009-2011
DDB
Creative Director
I joined DDB's team to work for Telefonica Movistar. It was a very exigent period, hours of hard work with outstanding results in Creative Festivals. We won Agency of the year in the local Festival, Cannes , Ojo de Iberoamerica, FIAP and Effies as well.
2001-2008
Ogilvy
Group Director
Like a movie title, I lived literally, 7 years in Ogilvy, and they were pretty awesome. At the beginning it was only 5 os us working in the creative department. At the end almost 60 creatives souls proud of being agency of the year 5 years in a row, winning at Cannes, FIAP, Ojo de Iberoamerica and still having fun every day.